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Unit 5:Words That Sell  

2009-08-02 14:42:44|  分类: 高三英语 |  标签: |举报 |字号 订阅

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李阳疯狂英语视频教学 李阳疯狂英语视频教学

 李阳疯狂英语视频教学

 

Unit 5:Words That Sell - 紫霞仙客 - 紫霞仙客的博客

Teaching Aims:

1. Learn and master the following:

(1) Words: attach, discount, bargain, bonus

(2) Phrases: differ from, attach.., to, start with, with the purpose of, make sense, think twice

2. Train the students’ integrating skills, especially writing skill.

Teaching Important Points:

1. Master the useful phrases in this unit.

2. Learn to write an advertisement.

Teaching Difficult Points:

1. How to help the students understand the passage better.

2. How to help the students finish the task of writing.

Teaching Methods:

1. Revision to consolidate what we’ve learnt in this unit.

2. Question-and-answer activity to help the students understand the passage better.

3. Individual, pair or group work to make every student work in class.

Teaching Aids: 1. the multimedia  2. the blackboard

Teaching Procedures:

Step I  Greetings

Greet the whole class as usual.

StepⅡ  Revision

T: Yesterday we reviewed the Object Complement. Do you remember what can be used as the object complement in a sentence?

Ss: Yes.

T: OK. Wang Ping, can you tell me what they are?

S: The infinitive, the V-ing form, the V-ed, the noun, the adjective, the adverb, the prep. phrase.

Step III  Reading

T: In the second period, we talked about advertising. We know that advertisements have many advantages. A good advertisement can increase product sales. And the right word in the world of advertising plays an important role in product sales. Today we’re going to read a passage--Words that sell. It will tell us the influence of the words to products.

Before reading, let’s learn the new words first. (Teacher deals with the new words. )

Unit 5:Words That Sell - 紫霞仙客 - 紫霞仙客的博客

 

Unit 5:Words That Sell - 紫霞仙客 - 紫霞仙客的博客

Unit 5:Words That Sell - 紫霞仙客 - 紫霞仙客的博客

 

Unit 5:Words That Sell - 紫霞仙客 - 紫霞仙客的博客

 

Unit 5:Words That Sell - 紫霞仙客 - 紫霞仙客的博客

T:OK. Now please open your books at Page 44. Read the passage as quickly as possible and then find the answers to the questions on the screen. (Show the questions on the screen. )

1. How does the language used in ads differ from ordinary language?

2. How do companies choose names from their products?

3. Why do people need advertisements?

4. What are the advantages and disadvantages of using a story as an advertisement?

5. What is strange about the phrases “a free gift” and “an added bonus”?

(Teacher gives the students five minutes to read the passage. After that, teacher says the following. )

T: Now, time is up. Look at the questions on the screen. Who’d like to answer the first question?

S: I’ll try. Ad-makers choose words and brand names very carefully in order to create a positive image of the product they are promoting. A good ad often uses words to which people attach positive meanings.

T: Is what he said right?

Ss : Yes.

T: Now look at the second question. Li Hong, you try, please.

Ss: The Company will choose the words which can tell the consumer about the advantages of the product or company, as their names. Some companies prefer a well-known word, while others choose names from old stories or legends. There are also companies that invent new words for their brand or product name.

T: Right. What about the third question?

Ss: People read advertisements partly for information and partly because they are interesting.

T: Good. The fourth question. Any volunteer? Yeah. Guo Li.

Ss: A story, which is used as an ad can attract people’s attention and be very interesting. However, there is a danger in this. It’s possible that the reader or viewer wilt remember the advertisement but not the name of the product.

T: Right. Now look at the last question.

Ss: We should think twice when we are offered a “free gift” or an “added bonus”. The strange words want to pull us into a store, even if we really do not need to buy anything on sale.Unit 5:Words That Sell - 紫霞仙客 - 紫霞仙客的博客

T: Right. Your comprehension is right. Maybe you find some expressions difficult to understand. Look at the screen, I’ll explain them to you. Please listen carefully. (Show the following on the screen. )

1. differ from: not be the same:  e.g. Chinese differs from English in pronunciation.

2. attach:  to connect... with...:  e.g. Do you attach any importance to what she said?

3. start with: begin with:  e. g. The concert started with the national Anthem.

4. with the purpose of = in order to:  e.g. He studies very hard with the purpose of catching up with the others.

5. make sense: have an understanding meaning:  e. g. What you say makes no sense.

6. think twice: think carefully:  e. g. You should think twice about employing someone you’ve never met.

(Explain the notes to the students and write the following on the blackboard: differ from, attach.., to start with, with the purpose of, make sense, think twice, )

Step Ⅳ  Reading and Discussion

T: Now let’s listen to the tape carefully. You can read it when I play it the second time. Pay more attention to your pronunciation. Are you ready?

Ss: Yes.

T: OK. Let’s begin. (Play the tape twice for the students to listen to and repeat. After listening to the tape, the students are allowed to read the passage aloud for a while. )

T: OK. Now stop here. Let’s have a discussion. Try to think of a list of products and company names. Work in pairs. Discuss why the names were chosen. Are you clear?

Ss : Yes.

(Three minutes later, ask some students to report the result of the discussion.)

 Unit 5:Words That Sell - 紫霞仙客 - 紫霞仙客的博客

 

 

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